NHS Greater Glasgow and Clyde (NHSGGC) are helping expectant mums quit smoking through the Quit Your Way pregnancy service. 

Smoking during pregnancy can have several health implications for women and their babies such as a greater risk of miscarriage, premature birth, low birth weight and stillbirth. 

It also increases the risk of children developing a number of respiratory conditions, learning difficulties and problems of the ear, nose and throat, but the health board is helping mothers kick the habit. 

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The Quit Your Way pregnancy service is a specialist service that offers free advice and support including access to Nicotine Replacement Therapy, as well as initiatives such as the store gift card incentive to all women who stop smoking. 

Geraldine Lucas, Health Improvement and Tobacco Control Lead, said: "By quitting smoking during pregnancy, expectant mothers are making a positive choice for themselves and their babies and we are committed to ensuring mothers-to-be have all the support and motivation they need to stop. 

"We understand that quitting can be extremely difficult but we are here to help and as part of our commitment to tackling smoking, our QYW Pregnancy Service offers an incentive programme which can provide up to £220 in Love2Shop gift cards to help give mothers that extra bit of motivation to kick the habit and prepare or plan for the arrival of their baby."

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The Quit Your Way pregnancy service not only helps expectant mothers quit but can support partners or other family members too, helping to ensure a smoke-free home for both mum and baby.

Geraldine added: "We would encourage all pregnant women who are struggling to quit to reach out to our service and our gift card incentive is a great way to start that journey.

"The benefits of stopping during pregnancy for both mum and baby are very real and in our current cost of living crisis, stopping smoking can help financially too."

More information on the eligibility criteria to take part in the incentives programme is available from the Quit Your Way pregnancy service or your midwife.